Founder · CEO
K
Kapil Vyas
CEO & Founder · HashedSignals
Duke Fuqua MBA · 10+ years AdTech · San Jose, CA
Sephora Retail MediaVerizon Digital MediaAdTech · MarTechFirst-Party DataServer-Side CAPISignal RecoveryShopify · DTCDuke Fuqua MBASan Jose, CA
The engineer who built server-side signal recovery for Shopify DTC brands.
At Sephora Retail Media, Kal architected the data infrastructure behind one of the largest beauty retail media networks in the US — a multi-platform sponsored advertising engine serving hundreds of brands across iOS, Android, web, and mobile web.
At Verizon Digital Media Services, he built large-scale event pipelines processing billions of signals daily. He understood, firsthand, what first-party data infrastructure looks like when it works — and what happens to brands when it breaks.
After completing his MBA at Duke Fuqua, Kal saw the same signal loss problem compounding across every Shopify DTC brand spending $25K+/mo on paid media: Meta, Google, and TikTok were all receiving degraded data due to Safari ITP, iOS ATT, and ad blockers — and the fix required engineering resources most brands did not have. HashedSignals is the solution: server-side CAPI forwarding to all four major platforms in a 10-minute Shopify install.
"I built the data infrastructure for Sephora's retail media network. I watched it transform how beauty brands optimize ad spend. Now DTC brands are losing 20-30% of their conversion signal to iOS and Safari — and they do not even know it. HashedSignals is the fix I always knew needed to exist: one install, server-side, all platforms."
— Kal Vyas, Founder & CEO
Retail Media Architecture
Sephora Retail Media
Architected the data and ad-serving infrastructure behind one of the largest beauty retail media networks in the US — spanning iOS, Android, web, and mobile web.
Event Pipeline Engineering
Verizon Digital Media Services
Built large-scale server-side event pipelines processing billions of signals daily. Learned what true first-party data infrastructure looks like at enterprise scale.
MBA
Duke Fuqua School of Business
Studied how signal loss was reshaping DTC economics and designed the product strategy for HashedSignals.
Founder · CEO
HashedSignals
Server-side CAPI forwarding for Shopify — Meta, Google Enhanced Conversions, TikTok Events API, and BigQuery. 10-minute install. No developers needed.
Design partner program
Looking for 5 Shopify brands
If you are spending $25K or more per month on paid social and running on Shopify, I want to work with you directly. Free access for 90 days in exchange for honest feedback and a 30-minute monthly call. You get better signal. I get a real customer who will tell me what is broken.